Super League and Panda Express Prove Gaming Drives Full-Funnel Brand Impact, Evolving Initial Campaign into Always-On Marketing Platform
Super League announced that its gaming program with Panda Express, run alongside media AOR The Many, is evolving from an 18-month test into an always-on marketing platform across Fortnite and Roblox. A Nielsen study showed statistically significant lift, including a 3-point gain in brand awareness, a 9-point gain in campaign recall, and a 5% increase in near-term restaurant visits among exposed players. The 'Leveling Up' campaign won a 2025 Planning & Buying Award and generated 16% Roblox engagement rates plus 537,000 Fortnite engagements.
Key figures
- Cutscene views
- 265000
- Total engagements
- 450000
- Fortnite engagements
- 537000
- Purchase intent shift
- 5 percentage points over 30 days
- Brand awareness uplift
- 3 percentage points
- Campaign recall uplift
- 9 percentage points
- Near term visit uplift
- 5% vs control
- Roblox engagement rate
- 16%
- Fortnite roblox monthly active players
- 220 million (combined)
AI analysis
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