NIQ and Maverik Announce Strategic Retail Collaboration
Maverik, a convenience and fuel retailer with more than 830 locations across 20 states, has selected NIQ as its customer insights and analytics provider. Through NIQ's Activate platform, Maverik and its suppliers will get a unified view of performance combining Maverik's first-party point-of-sale and loyalty data with NIQ analytics.
Key figures
- Niq countries
- 90
- Maverik states
- 20
- Maverik locations
- 830
- Global consumer spend covered
- $7.4 trillion
AI analysis
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