FleishmanHillard and Contagious Reveal "The Chaos Advantage": New Study Shows Caution Has Become the Riskiest Strategy in Marketing
FleishmanHillard, an Omnicom agency, and Contagious released a study called The Chaos Advantage arguing that bold creative outperforms cautious marketing, based on a survey of 1,000 senior marketing leaders and analysis of Cannes Lions and Effie winners. The study finds 88% of marketing leaders believe bold creative drives impact, yet most organizations still produce safe work, and dull creative is tied to a 37% drop in brand conversion and 14% lower long-term ROI.
Key figures
- Long term roi drop
- 14%
- Survey respondents
- 1000
- Leaders valuing bold creative
- 88%
- Conversion drop from dull creative
- 37%
- Competitors captured share while hesitating
- 42%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.