Beloved Home Brand Simply Shabby Chic Returns to Target
Target announced the return of the Simply Shabby Chic home brand through a new exclusive multi-year partnership with founder Rachel Ashwell, launching Oct. 11 in most stores and on Target.com. The initial fall assortment of bedding, pillows and throws starts at $20 with most items under $50, followed by a holiday collection in late October.
Key figures
- Launch date
- Oct. 11, 2026
- Store count
- more than 2,000
- Team members
- more than 400,000
- Starting price
- $20
- Most items under
- $50
AI analysis
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