ISG Launches Marketing Advisory Practice to Turn Marketing Investment into Business Value
Information Services Group (Nasdaq: III) launched ISG Marketing Advisory, a consulting, design and implementation practice helping enterprise marketing leaders tie marketing investment to measurable revenue impact. The launch is backed by ISG research surveying 400 executives, which found 56% of marketing leaders cite revenue growth as a key AI objective, yet results on profit, savings and revenue underperformed expectations by double digits.
Key figures
- Survey respondents
- 400
- Case study marketing savings
- 45 percent
- Annual technology spend influenced
- $200 billion
- Marketing leaders citing revenue growth as key ai objective
- 56%
AI analysis
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