Bridg Strengthens Proprietary Identity Graph, Expanding the Data Foundation Behind PAR Intelligence
PAR Technology's Bridg unit announced enhancements to its identity resolution platform, including a rebuilt proprietary identity graph of 255 million verified U.S. consumer identities, covering more than 90% of the U.S. adult population. The enhanced platform feeds PAR Intelligence, PAR's agentic intelligence layer, combining identity, transaction, and loyalty signals to help brands segment customers and expand marketing reach.
Key figures
- Us adult population coverage
- more than 90%
- Verified us consumer identities
- 255 million
- Contactless share of instore transactions
- more than half
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