ARM & HAMMER™ BAKING SODA ROCKET DAY BLASTS OFF FOR YEAR THREE, INSPIRING THE NEXT GENERATION OF INNOVATORS
Church & Dwight's ARM & HAMMER Baking Soda brand will hold its third annual Baking Soda Rocket Day on October 8, a nationwide STEAM education event. The program has reached more than 200,000 students since 2024, with flagship events in Chicago and Houston featuring Emily Calandrelli, retired astronaut Michael Baker, Space Center Houston and LEGOLAND representatives. A continued partnership with Club for the Future will fly student postcards aboard a future Blue Origin New Glenn mission.
Key figures
- Program year
- 3
- Students reached
- 200000
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