Land O'Lakes Brings Modern Images of Rural America to Times Square and Cities Nationwide
Land O'Lakes launched a nationwide advertising campaign with Getty Images and Clear Channel Outdoor, placing modern rural America imagery in Times Square during Advertising Week New York and additional metro markets around National Farmer's Day. For Clear Channel Outdoor (CCO), the campaign is a marquee out-of-home placement win, with its CMO emphasizing the platform's scale in reaching metropolitan audiences.
Key figures
- New stills and videos
- 3,500
- Landolakes annual sales
- $16 billion (Land O'Lakes 2025 sales, not CCO)
- Repicturing rural creators
- 38 photographers
- Rural imagery search growth 2024
- 22%
AI analysis
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