Xcel Brands and Paradium.AI Unveil Groundbreaking "PetHelpful x Trust·Respect·Love by Cesar Millan" Co-Brand, Increasing the Co-Brands Reach from 21 Million to over 50 Million
Paradium.AI and Xcel Brands announced a co-brand partnership to launch PetHelpful x Trust·Respect·Love by Cesar Millan, expanding the co-brand's reach from 21 million to over 50 million. Xcel will leverage licensed operating partners to develop and manufacture the pet product line, while Paradium deploys its Cutter Studios AI technology to convert long-form video into shoppable bite-sized content across Parade, PetHelpful, and Cesar Millan's platforms.
Key figures
- Retail launch
- Q3 2027
- Monthly readers
- 31 million
- Reach expansion
- from 21 million to over 50 million
- Social followers
- over 21 million
AI analysis
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