MINISO Group's Latest Business Update
MINISO's Chinese mainland GMV grew 25-30% YoY in Q3 2026, accelerating from the first half, powered by high-single-digit same-store sales growth. Overseas performance was largely in line with guidance, with MINISO USA posting ~20% GMV growth in Q3 and rebounding to over 30% growth with positive SSSG in September. Proprietary IP YOYO crossed RMB1 billion in GMV for the first nine months of 2026 and now operates in 53 countries, entering what the company calls the global IP 'One Billion Club'.
Key figures
- Yoyo gmv 9m 2026
- over RMB1 billion
- China mainland sssg
- high-single-digit
- Usa q3 gmv growth yoy
- around 20%
- Yoyo country expansion
- 53
- Usa september gmv growth yoy
- over 30%
- China mainland gmv growth yoy
- 25%-30%
- National day holiday gmv growth yoy
- 20%-25%
AI analysis
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