Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger
Pampers announced an improved wipes dispensing experience that makes it easier to pull one wipe at a time, available across all Pampers Wipes variants. The update was shaped by direct parent feedback and is being promoted through a humor-driven campaign with comedian and mom Iliza Shlesinger.
Key figures
- Countries
- 100
- Babies wearing pampers daily
- more than 25 million
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