Only Excedrin Brings Digital Pet Nostalgia Back with a Headache You Can't Ignore
Haleon's Excedrin brand launched Excedrin Rapid Relief alongside a Y2K-nostalgia digital pet campaign called My Little Headache. The OTC product features patented Fast Release Technology, is aspirin-free and caffeine-free, and starts relieving tough pain in as little as 15 minutes.
Key figures
- Onset of relief
- as little as 15 minutes
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