IM8 Named Official Nutrition Partner of the NBA in Australia and Southeast Asia
IM8, the health brand wholly owned by Prenetics Global (NASDAQ: PRE), has been named Official Nutrition Partner of the NBA in Australia and eight Southeast Asian markets under a multiyear collaboration. IM8 plans NBA-themed marketing campaigns across the nine markets and will host a fan activation at NBA House in 2027, reaching an addressable population of roughly 660 million people.
Key figures
- Markets covered
- 9
- Population reach
- approximately 660 million people
- Countries shipped
- 46
- Servings delivered
- more than 57 million
AI analysis
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