Thrill of the Deal: For 87%, Getting a Great Deal Is More Satisfying Than Owning a Luxury Item
Burlington Stores released a consumer survey ahead of the 2026 holiday season showing resilient spending attitudes, with 80% of respondents expecting to spend the same or more than last year despite budget concerns. The survey of 2,000 U.S. adults, conducted by Wakefield Research, found 87% say getting a great deal is more satisfying than owning a luxury item, and 58% are excited by the hunt for deals on a smaller holiday budget.
Key figures
- Store count
- 1287
- Fy2025 net sales
- $11.5 billion
- Survey respondents
- 2000
AI analysis
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