Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count
Priceline, a Booking Holdings brand, released its 2027 Where to Next? Travel Trends Report identifying eight consumer travel trends including TripMaxxing, GLP-1-friendly hotel demand, and AI-driven personality-based trip planning. The report is based on surveys of 3,000 U.S. adults plus proprietary search and pricing data from May 2025 to May 2026, and names trending 2027 destinations like Birmingham, Alabama, Fes, Morocco, and Da Nang, Vietnam.
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