Beyond Starmatter™ Earns Clean Label Project® Purity Award
Beyond Meat's nutrient boosted protein powder Beyond Starmatter earned the Clean Label Project Purity Award, which recognizes products in the top one-third of independently tested items in their category for contaminants like heavy metals, pesticides, and plasticizers. The new powder, part of the recently debuted Phytosphere portfolio, delivers 20g of plant protein and 5g of fiber per half-cup serving plus probiotics, adaptogens, vitamins, and minerals in five flavors. CEO Ethan Brown said the award validates the company's focus on taste, nutrition, and quality ingredients; more than 20 Beyond products now hold Clean Label Project Certification.
Key figures
- Purity rank
- top one-third of products tested in category
- Fiber per serving g
- 5
- Protein per serving g
- 20
- Certified products count
- 20
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