SOUR PATCH KIDS Declares Halloween is Mischief Season with 13 Days of Mischief
Mondelēz's SOUR PATCH KIDS brand launched its 13 Days of Mischief Halloween campaign starting October 19, featuring new candy products including Monster Parts, Tricksters, and Glow Ups Ghosts. The campaign includes a partnership with Wingstop on a limited-time SOUR PATCH KIDS Wicked Punch flavor, available nationwide October 27 through November 5.
Key figures
- Tricksters srp
- $1.50
- Monster parts srp
- $4.29
- Glow ups ghosts srp
- $4.29
- Instagram followers
- 1+ million
AI analysis
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