UNPACK ’27: EXPEDIA AND HOTELS.COM REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Expedia Group unveiled its annual Unpack '27 trends report, identifying 2027 travel trends including Un-Adulting, Trip Snacking, Gothic Getaways, and Set-Jetting. The report draws on first-party search data from Expedia, Hotels.com, and Vrbo plus a 26,000-respondent global survey, naming South Lake Tahoe (+195% search growth) among Destinations of the Year.
Key figures
- Monaco search spike
- over 120% in 30 days after Emily in Paris Season 6 filming confirmed
- Miami social mentions growth
- 64% YoY
- One night stay search growth
- nearly 10% YoY
- Castle property demand growth
- 20% YoY
- Top destination south lake tahoe search growth
- 195%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.