UNPACK ’27: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Expedia published its annual Unpack '27 trends report, forecasting screen-inspired Set-Jetting, emerging destinations, and 'Un-Adulting' carefree travel as themes for 2027. The report cites first-party search data, including South Lake Tahoe as the fastest-growing destination (+195% search growth) and Miami mentions up 64% on the upcoming Miami Vice reboot.
Key figures
- Miami mentions yoy
- +64%
- Top destination growth
- South Lake Tahoe +195%
- Lotr top set jet driver
- 27%
- Set jetting booking rate
- nearly 1 in 5 travellers
- Un adulting kiwi bookers
- 57%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.