LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen

Magnite and LG Ad Solutions extended their partnership for three years, with SpringServe remaining LG's exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. The expansion makes LG Home Screen inventory available for agentic buying via Magnite's Seller Agent, with agency H/L activating the first campaign for the Northern California Toyota Dealers Association timed to the fall football season.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.