HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection
HEINZ is launching its first ready-to-eat soup collection in Canada, featuring six recipes in a portable bag format that no major brand has offered in the Canadian market. The collection rolls out nationwide this month, expanding HEINZ's presence beyond condiments and its existing canned tomato soup.
Key figures
- Recipe count
- 6
- Can sold share
- more than 80 percent of ready-to-eat and condensed soup still sold in cans
- Soup purchasing households
- 76 percent of Canadians purchase soup
AI analysis
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