UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Expedia Group published Unpack '27, its annual travel-trends report identifying seven trends expected to shape 2027 travel, including Set-Jetting, Trip Snacking, and Hobby Hubs. The report cites platform data such as one-night-stay searches up nearly 10% YoY on Hotels.com and castle-property demand up 20%, plus survey research of 26,000 travelers across 16 countries conducted by OnePoll.
Key figures
- Survey respondents
- 26000
- Monaco search spike
- over 120% in 30 days after Emily in Paris Season 6 filming confirmed
- Miami social mentions growth yoy
- 64%
- One night stay search growth yoy
- nearly 10%
- Castle property search growth yoy
- 20%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.