Global Study: Social Is Reshaping the Path to Purchase as Consumers Embrace Short-Form Video and Human Influencers
DoubleVerify released its 2026 Global Insights Report, Scroll, Stop and Shop: Walled Garden Trends, based on surveys of 22,000 consumers and 2,020 marketers. The report finds social platforms becoming full-funnel purchase channels: 25% of consumers bought via social media in the past year and 38% say short-form video ads prompt clicks or purchases.
Key figures
- Consumers surveyed
- 22000
- Marketers surveyed
- 2020
- Purchased via social pct
- 25%
- Short form video action pct
- 38%
- Social product research pct
- 26%
AI analysis
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