MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting
MNTN and Tealium launched a native integration that pulls Tealium first-party customer audiences directly into MNTN Performance TV campaigns. The integration feeds Tealium's real-time audience segments into MNTN Matched™, the company's AI targeting engine, which it says has driven 6x more site visits and 3x more revenue than traditional TV targeting.
Key figures
- Matched revenue lift
- 3x
- Matched site visit lift
- 6x
AI analysis
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