75% of Americans think a simpler relationship with technology is a lifestyle upgrade
Quad and The Harris Poll released the second wave of their "Return of Touch" study, surveying 2,004 U.S. adults on digital fatigue and demand for tangible brand experiences. Findings support Quad's print-centric business thesis: 75% of Americans view a simpler relationship with technology as a lifestyle upgrade, and 68% say print can influence them to purchase from a brand's website.
Key figures
- Quad clients
- approximately 2,100
- Survey period
- July 23 to August 12, 2026
- Quad countries
- 10
- Quad employees
- approximately 10,000
- Survey respondents
- 2004
- Pct gen z social scrolling drained
- 49%
- Pct simpler tech lifestyle upgrade
- 75%
- Pct print influences website purchase
- 68%
- Pct americans would pay premium human designed
- 64%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.