“Lore” crowned the 2026 social media word of the year, according to Sprout Social
Sprout Social released its second annual Social Media Dictionary, naming 'Lore' the 2026 word of the year with over 10 million social mentions. The report highlights a cultural shift toward depth and narrative-driven content, citing examples like McDonald's lore-inspired Backrooms campaign that earned 16.6 million views and 744k engagements.
Key figures
- Slop mentions
- 8800000
- Niche mentions
- 4200000
- Maxxing mentions
- 3500000
- Unhinged mentions
- 4600000
- Word of the year mentions
- over 10 million
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.