UNPACK ’27: EXPEDIA AND STAYZ REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
Expedia Group published Unpack '27, its annual travel-trends report identifying five trends expected to shape 2027 travel, including Un-Adulting, Set-Jetting, Hobby Hubs, and Heartland Holidays. The report draws on Expedia and Stayz first-party search data plus OnePoll surveys of Australian travellers, naming South Lake Tahoe (+195% search growth) as a top emerging destination and noting nearly 1 in 5 travellers have booked trips inspired by TV or film.
Key figures
- Hobby trip intent
- 88%
- Set jetting bookers
- 1 in 5 travellers
- Aussie unadulting intent
- 50%
- Hyogo japan search growth
- +95%
- Canberra rental search growth
- +55%
- South lake tahoe search growth
- +195%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.