Stagwell (STGW) Closes the AI-Marketing Execution Gap with ServiceNow
Stagwell announced a three-year collaboration with ServiceNow to modernize how enterprises build, activate, and measure marketing campaigns using AI. The partnership has two parts: ServiceNow gains enterprise-wide access to Stagwell's AI operating system, The Machine, and the two companies will embed 'Forward Deployed Creatives' and 'Forward Deployed Engineers' in each other's organizations for co-innovation.
Key figures
- Partnership term years
- 3
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