Think Your Toilet Paper Is Good Enough? Charmin Thinks You and Your Butt Deserve Better.
P&G's Charmin brand launched Charmin Ultra Strong with Wider Sheets, which it calls the brand's biggest Ultra Strong innovation in more than a decade. The wider-sheet design claims a better clean with up to 50% less toilet paper used versus a leading 1-ply bargain brand, and it replaces the existing Ultra Strong line at major retailers nationwide.
Key figures
- Strength claim
- 4X stronger sheets
- Usage reduction claim
- up to 50% less toilet paper vs leading 1-ply USA bargain brand
AI analysis
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