Vital Farms Launches the “Behind Every Carton” Campaign to Show Consumers the Real Farms and Farmers Who Produce the Good Eggs Every Day
Vital Farms launched the "Behind Every Carton" campaign celebrating its network of more than 600 family farms, with a tour at 20+ Sprouts Farmers Market stores in Colorado, Arizona and California starting October 13. The campaign includes nationwide out-of-home and digital creative built with GUT Miami and Dentsu X, spotlighting the See The Farm traceability initiative launched in 2020. The release is brand marketing with no financial disclosures; it reinforces the company's premium positioning as the leading U.S.
Key figures
- Tour stores
- more than 20 Sprouts Farmers Market stores
- Family farms
- more than 600
- Retail outlets
- more than 24,000 stores
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