Agoda and Emerging Travel Group Enter Strategic Partnership
Agoda, Booking Holdings' Asia-focused digital travel platform, entered a strategic partnership with Emerging Travel Group to cross-sell accommodation inventory across both platforms. Agoda will connect to ETG's global hotel supply through the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America, and the Middle East.
Key figures
- Etg apac bookings growth
- double-digit rate annually
- Etg asia bookings growth 2026
- 30%
AI analysis
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