Sunlife unveils new global brand
Sun Life Financial unveiled a refreshed global brand, renaming itself 'Sunlife' as one word with a modernized logo and the new tagline 'Making life brighter'. The rebrand reflects the company's expansion beyond traditional life insurance into asset management, health, wealth and insurance, and will roll out in phases across global markets beginning with digital and client-facing channels.
Key figures
- Assets under management
- $1.70 trillion
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