Landmark Sunlife global research finds 65% of people want connected support across their health, finances and protection as navigating these needs has become increasingly complex
Sunlife released its largest global consumer survey, finding 65% of people want connected support across health, finances and protection, with only about a third having full plans despite strong stated priorities. The research accompanies the unveiling of a new global brand, including a modernized logo and the "Making life brighter" tagline, which CEO Kevin Strain framed as central to how the company will grow by deepening client relationships.
Key figures
- Aum
- $1.70 trillion
- Survey markets
- 8
- Preparedness gap family
- 60% say securing family future is very important vs 31% with a full plan
- Preparedness gap insurance
- 61% say protecting against unexpected illness costs is very important vs 33% with a full plan
- Respondents 65pct connected support
- 65% want support that considers health, finances and protection together
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.