Boost Mobile Teams Up With Mike Tyson to Knock Out Wireless Hidden Fees in New Nationwide Campaign
Boost Mobile, EchoStar's flagship prepaid wireless brand, launched a national 'What's Your Plan?' campaign fronted by boxing icon Mike Tyson, positioning itself against hidden fees and contract traps. The partnership extends to community sponsorships, including the Mike Tyson Invitational charity events in October 2026 and 2027, plus localized neighborhood events and a holiday sweepstakes.
Key figures
- Flagship plan price
- $25/mo. forever plan
AI analysis
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