HarrisQuest MCP Launches, Putting Brand Intelligence Inside the AI You Already Use
Stagwell's HarrisQuest launched HarrisQuest MCP, a Model Context Protocol connector that puts clients' brand-intelligence subscriptions inside Claude, ChatGPT, Gemini and Microsoft Copilot. The platform runs roughly 200 interviews per brand weekly across more than 4,000 brand-market combinations in 24 countries, and the connector exposes 50+ licensed metrics with read-write capability back into HarrisQuest reports.
Key figures
- Countries
- 24
- Beta testers
- 25
- Licensed metrics
- more than 50
- Brand market combinations
- more than 4,000
- Interviews per brand weekly
- 200
- Median response time seconds
- 1.7
AI analysis
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