BetMGM Renews Partnership with National Hockey League Star Connor McDavid
BetMGM, the joint venture between MGM Resorts and Entain, renewed its ambassador partnership with NHL star Connor McDavid. The renewed agreement focuses on responsible gambling content in Canada across broadcast, digital and social platforms, promoting player-protection tools such as deposit limits and self-exclusion. The company says its "Mullet Over" campaign, launched in December 2025, contributed to a 27% year-over-year increase in accounts with deposit limits.
Key figures
- Markets available
- 31
- Deposit limit accounts growth yoy
- 27%
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