Sunlife unveils new global brand
Sun Life Financial unveiled a refreshed global brand, consolidating its name as 'Sunlife' (one word) with a modernized sun globe logo and new 'Making life brighter' tagline. The company says the rebrand reflects its evolution beyond life insurance into asset management, health, and wealth; Sunlife Asia now serves over 30 million clients across eight markets and contributed 18% of group underlying net income in 2025, up from 15% two years prior.
Key figures
- Aum
- $1.70 trillion (as of June 30, 2026, in Canadian dollars)
- Asia clients
- more than 30 million across eight markets
- Asia share of underlying net income
- 18% in 2025, up from 15% two years earlier
AI analysis
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