Sunlife unveils new global brand
Sun Life Financial unveiled a refreshed global brand, renaming itself 'Sunlife' as one word with a modernized sun globe logo and the new tagline 'Making life brighter.' The company framed the rebrand around its evolution beyond life insurance into asset management, health and wealth, noting Asia now serves more than 30 million clients across eight markets and contributed 18% of group underlying net income in 2025, up from 15% two years earlier. Sunlife also released survey findings of over 8,800 adults showing 72% of Asian consumers want integrated health-financial support, versus 47% in North America.
Key figures
- Aum
- $1.70 trillion
- Asia clients
- more than 30 million
- Survey respondents
- more than 8,800
- Asia share two years prior
- 15%
- Asia integrated support demand
- 72%
- Global integrated support average
- 65%
- North america integrated support demand
- 47%
- Asia share of underlying net income 2025
- 18%
AI analysis
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