TransUnion Branded Call Display Named One of TIME’s Best Inventions of 2026
TIME named TransUnion's Branded Call Display one of the Best Inventions of 2026 in the Connectivity & Communication category. The call-authentication product, built on the STIR/SHAKEN standard, has delivered more than 7 billion branded-call impressions across major wireless networks and is deployed in the U.S., Canada, Brazil and India, reaching over 1 billion mobile subscribers. Customers report a 105% lift in answer rates, up to 40% higher callback rates and an 83% increase in offer conversions.
Key figures
- Answer rate lift
- 105%
- Robocalls per year
- 50 billion
- Callback rate increase
- up to 40%
- Branded call impressions
- 7 billion
- Offer conversion increase
- 83%
- Mobile subscribers reached
- over 1B
AI analysis
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