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CORRECTING and REPLACING Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY

$ADBEPress releaseOct 16, 2026, 12:56 PM ETRead the release

Adobe forecasts U.S. online holiday sales to reach a record $275.1 billion this season (Nov. 1-Dec. 31, 2026), up 6.7% year-over-year, based on Adobe Analytics data.

Key figures

Holiday growth yoy
6.7%
Bnpl spend forecast
21300000000
Cyber week forecast
47500000000
Ai traffic growth yoy
130%
Cyber monday forecast
15100000000
Holiday online sales forecast
275100000000
October online spend forecast
95800000000

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.