Wrangler® Revolutionizes Fall Layering With Hay Away™
Wrangler, a brand of Kontoor Brands (NYSE: KTB), launched Hay Away, a patent-pending bonded sherpa fabric technology that repels hay, straw, mulch, and grass from high-pile fleece. The line was named a Category Winner in Fast Company's 2026 Innovation by Design Awards in the Fashion and Beauty category and debuts this Fall across men's, women's, and kids' styles priced from $39.99 to $99.99.
Key figures
- Price points
- ["$99.99 men's Sherpa Zip Front Ripstop Yoke Jacket","$79.99 quarter-zip pullovers","$89.99 women's Full Snap Jacket","$39.99-$64.99 kids/youth styles"]
AI analysis
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