Brompton Launches Global Partner Portal on BigCommerce B2B Edition
Brompton, the British foldable bicycle maker, launched its new Partner Portal on BigCommerce B2B Edition, replacing a 12-year-old custom wholesale ordering system. The wholesale channel covers roughly 75% of Brompton's sales across more than 1,000 retail partners worldwide, and the portal runs on the same BigCommerce instance and catalog powering its direct-to-consumer site. Brompton's in-house team built and launched the portal in four months, leveraging experience from its 2024 DTC build on BigCommerce.
Key figures
- Brompton retail partners
- 1,000+
- Brompton wholesale share of sales
- 75%
- Partner portal launch time months
- 4
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