AI makes website performance a boardroom priority as digital businesses lose an estimated £336,000 a year to downtime
DigitalOcean's Cloudways unit published its inaugural 'AI Visibility Gap' report, a Censuswide survey of 1,000 decision-makers in the UK and US on how AI is reshaping online brand discovery. Key findings: 82% of respondents say AI-powered recommendations are already changing how customers find brands, 77% say traditional SEO alone is no longer enough, and businesses estimate downtime costs an average of £336,000 per year ($453,400 in the US).
Key figures
- Survey respondents
- 1000
- Us annual downtime cost
- $453,400
- Avg annual downtime cost
- £336,000
- Avg hourly downtime cost
- £42,000
- Pct ai search reduced traffic
- 76%
- Pct ai recommendations changing discovery
- 82%
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.