Yelophant Named Official Partner Of The New York Knicks

Madison Square Garden Sports named Chinese frozen-food brand Yelophant an Official Partner of the New York Knicks, the first Knicks partnership leveraging international marketing rights with a China-based company. The deal includes a 'Fuel the Future Week' community activation in China, in-arena signage and sampling at Madison Square Garden, and presenting sponsorship of the Knicks Lunar New Year Theme Night.

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