Omnicom's Credera Announces Five-Year Strategic Collaboration with AWS to Transform Enterprise Marketing with AI and Cloud
Omnicom's consulting arm Credera announced a five-year strategic collaboration agreement with Amazon Web Services to deliver AI-powered marketing transformation, cloud modernization, and data solutions to enterprise clients. Credera has established a dedicated AWS Business Unit, targeting 12-15 AWS Marketplace listings and expanding certifications across its 3,000-person workforce, with solutions designed to integrate with Omnicom's Omni platform and Acxiom's 2.6 billion-strong identity graph.
Key figures
- Credera workforce
- 3000
- Collaboration term years
- 5
- Acxiom identity graph size
- 2.6 billion
- Target marketplace listings
- 12-15
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