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Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers

$GTNPress releaseOct 20, 2026, 10:00 AM ETRead the release

Gray Media, Triple B Media, and the SWAC announced a collaboration to simulcast dozens of SWAC athletic events free over-the-air on Gray stations, complementing the recently announced SWAC TV FAST channel. Gray stations in Huntsville, Montgomery, and Jackson will air local SWAC football, basketball, soccer, and other sports from the conference's 12 member institutions.

Key figures

Gray tv markets
117
Swac sponsored sports
18
Us tv household reach
37%
Swac member institutions
12

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