Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives
Forrester published its 2027 B2C marketing, customer experience, and digital predictions, forecasting that rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. Other highlights include a projected 20% increase in CX staffing after overzealous cuts, half of brands reprioritizing human-generated content, and 1 in 20 US and UK consumers shifting routine purchases to agentic commerce.
Key figures
- Cx staffing increase
- 20%
- Ai initiatives scaled back
- one third
- Brands prioritizing human content
- 50% of brands
- Consumers abandoning traditional shopping
- 1 in 20 US and UK consumers
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.