Forrester’s 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% of B2B Purchase Decisions
Forrester published its 2027 B2B go-to-market predictions, forecasting that AI agents will influence 75% of B2B purchase decisions as buyers deploy agents across supplier discovery, information gathering, and contract-renewal analysis. Key predictions include buyers doubling human interactions to validate AI-generated recommendations, two-thirds of providers losing deals because buyers cannot verify claims, and most CMOs cutting up to 25% of marketing roles after overestimating AI productivity gains.
Key figures
- Cmo role cut prediction
- up to 25% of marketing roles
- Ai influenced purchase share
- 75%
- Providers losing deals prediction
- two-thirds
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.