Small Investors Take Over as Institutional Buyers Retreat
Realtor.com, operated by News Corp subsidiary Move Inc., released its 2026 Investor Report covering first-half housing market investor activity. Investors accounted for 10.7% of home purchases, with small investors making up a record 66.2% of investor purchases while large and mega investors became net sellers.
Key figures
- Market all cash share
- 30.0%
- Investor all cash share
- 55.5%
- Peak investor cash share
- roughly 68% in 2021-2022
- Investor share of purchases
- 10.7%
- Small investor share of purchases
- 66.2%
- Investor price discount vs non investor median
- 22.4%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.