TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers

TransUnion launched Transaction Matching, a solution that links in-store transaction activity to persistent, privacy-conscious customer identities to help merchants recognize unknown shoppers. The offering leverages Fiserv's Unknown Shopper solution and is the first collaboration under TransUnion's broader Transaction Matching platform; Red Lobster is an early adopter. The product aims to distinguish new from returning customers across payment methods and enrich profiles with demographic and lifestyle insights for advertising and measurement.

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